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An Industry Collective Shaping the Future of Measurement and Data Innovation

About the Squad

Comscore Data Divas is an initiative that spotlights the brightest minds at the forefront of measurement, marketing and tech who are driving data innovation. It’s a collective for data-trailblazers to ask tough questions, share insights, shape conversations and ultimately chart the course for our industry.

Together, Data Divas will tackle today and tomorrow’s most pressing measurement topics, pushing the boundaries of industry conversations with diverse perspectives and collaboration.

Comscore is a global leader in measuring and understanding consumer behaviors, and this initiative will spotlight signals that drive connection, set new benchmarks, and rewrite the playbook for data excellence.

Hang with the Divas at CES

Hear from data-driven leaders #IRL who are embracing their #adorkable side, leading the Data Divas movement, and shaping the future of measurement and data innovation.

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Data Divas ‘Spill the Tea’ on Measurement, Data and AI in the Real-World

Date: Monday, January 6 2025
Time: 4:00 PM
Location: Mariposa Ballroom (C-Space), Level 2 - East, Aria Resort & Casino, Las Vegas

Kick off CES 2025 with a drink and lively conversation from Comscore’s Data Divas, as they ‘spill the tea’ on how tech is supercharging their businesses and enabling brands to move seamlessly from URL to IRL.

During this C-Space panel and over drinks, the first delegation of Comscore’s Data Divas will explore how data, measurement and AI are revolutionizing the way in which brands connect with consumers.

Panel attendees will discover how these industry-leaders are leveraging the power of data to shape a future where brand interactions feel less like algorithms and more like meaningful, human connections.

Meet the Inaugural Data Divas

Andrea Zapata

Andrea Zapata

T-Mobile
Vice President, Advertising Data,
Measurement, and Partnerships

Lucky #: 3

Secret Super Power: Connection

Ann Bee

Ann Bee

Google
Head of Data, Measurement & Analytics

Lucky #: 8

Secret Super Power: Consistency. I use 3 fitness apps to track my same 5-mile route several times a week.

Cara Lewis

Cara Lewis

Dentsu
Chief Investment & Activation Officer

Lucky #: 3

Secret Super Power: Giving back through philanthropy or communication

Celeste Castle

Celeste Castle

Dentsu
EVP, Head of Research

Lucky #: 13

Secret Super Power: Connection

Jackelyn Keller

Jackelyn Keller

Comscore
Chief Marketing Officer

Lucky #: 77

Secret Super Power: Simplifying the complex—baking analogies included

Jenny Yurko

Jenny Yurko

Warner Brothers Discovery
Vice President, Data Product
Strategy

Lucky #: 24

Secret Super Power: Winning Claw Games

Joetta Gobell

Joetta Gobell

Dotdash Meredith
Senior Vice President, Data Strategy & Insights

Lucky #: 3

Secret Super Power: Getting people to share their thoughts from years as a focus group moderator

Juliet Corsinita

Juliet Corsinita

PMG
Head of Convergent Video & Audio

Lucky #: 24

Secret Super Power: Personal relationships and mentoring others

Karina Dobarro

Karina Dobarro

Horizon Media
EVP, Managing Partner, Multicultural Business Solutions

Lucky #: 111 angel number

Secret Super Power: My diverse upbringing, third culture kid, multilingual and multicultural

Kelly McMahon

Kelly McMahon

LG Ad Solutions
Senior Vice President of Global
Operations

Lucky #: 21

Secret Super Power: My Memory is Very, Very Good

Noelle Huynh

Noelle Huynh

Warner Brothers Discovery
Senior Vice President, Measurement & Research

Lucky #: I don’t have one….

Secret Super Power: Can’t say, since it’s supposed to be a secret 🙂

Rachel Gantz

Rachel Gantz

Proximic by Comscore
Managing Director

Lucky #: 20

Secret Super Power: Sleeping on airplanes

Samantha Rose

Samantha Rose

Horizon Media
EVP, Strategic Investment Lead

Lucky #: 23

Secret Super Power: Driving things forward

Sheila Marmon

Sheila Marmon

Mirror Digital
Founder & CEO

Lucky #: 19

Secret Super Power: Transforming Chaos into Order

Smriti Sharma

Smriti Sharma

Comscore
Senior Vice President, Custom

Lucky #: 5

Secret Super Power:Tenacious - I Never Give Up

Become a Diva

And more to
come!

Become a Future Data Diva

Are you totally obsessed with problem-solving? Are you a self-declared data nerd, or have you ever been described by your peers as #adorkable? If this sounds like you or someone you know, Comscore’s Data Diva-ship might be the perfect fit.

Data Diva Eligibility

When it comes to measurement and data, one size does not fit all. Comscore welcomes applications from diverse backgrounds and identities–you don’t need to self-identify as female to be a diva. Data Diva candidacy is evaluated against these four criteria:

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Data-lover

The facts are the facts until they aren’t

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Passion

Because it all adds up

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Experience

Knows the Score and has been around the block a time or 20

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Impact

Meaningful. Measurable. Verified.

The Perks of Data Diva-ship

Together, Comscore Data Divas will amplify diverse voices, foster inclusivity, and showcase the power of data across businesses of all shapes and sizes.

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Own the spotlight

Share your expertise on curated panels.

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Find your people

Join a network of thoughtful, data-obsessed leaders.

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Be seen, be heard

Contribute your perspective to Comscore’s thought leadership initiatives, product innovation, and more!

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Change the game

Surface the ‘ahas!’ and bring the passion that drives the industry forward.

Data Divas

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