The State of

Social Media

2025

Join The International Social Media Experience

The way we interact, create, and consume content is changing fast. Are you keeping up?

Comscore invites you to be part of an international journey through the trends, behaviors, and data that define the social media landscape in 2025. Dive into insights that matter and explore how content creators, platforms, and brands are shaping engagement.

Click on your country to register for the event in your region.

What To Expect

Top-performing platforms and the content formats driving engagement in each region.
Behavior shifts: Who’s driving conversations—and how.
Influencers, celebrities, AI-powered creators—and their real impact.
Global comparisons, local deep dives.

Unlock More Insights

Keep exploring — discover our latest insights

Social Scorecards: Get weekly updates on the top-performing creators, celebrities, and brands across platforms. Click on your country to explore the latest scorecard for your region.
Whitepaper: “The Influencer Effect” Dive deeper into local influencer trends and engagement insights. Download the exclusive edition for your market and see how creators are powering brand connections.
Explore regional insights, campaign highlights, and real metrics that matter at our International Hub.